Leading the Transformation at Lake House; The Department of Digital Media has achieved remarkable success in advertising and marketing, playing a crucial role in the continued success of Lake House amidst global challenges. With a unified team dedicated to excellence, the department ensures that the Associated Newspapers of Ceylon Limited (ANCL) maintains its strong position in the media industry.
Main Functions of the Digital Media Platform
The Digital Media Department at Lake House undertakes several key functions to ensure effective dissemination of news and engagement with audiences across various platforms:
- Immediate Upload of Breaking News
Ensuring that breaking news is promptly uploaded to the website, keeping readers informed in real-time.
- Uploading News from All Lake House Publications
Providing comprehensive news coverage by uploading content from all newspapers published by Lake House.
- Maintaining a Vibrant Instagram Presence
Actively managing the Instagram account of “Sarasaviya” newspaper, fostering lively interactions with followers.
- Consistency in YouTube Channels
Ensuring regular updates and consistency across YouTube channels for Dinamina, Sarasaviya, Silumina, and others.
- Proper Consistency across Social Media Channels
Maintaining a consistent presence across multiple social media platforms for various Lake House publications
Recent Developments in the Digital Media Department
Opening of the Digital Media Studio
The recent inauguration of the Digital Media Studio marks a significant milestone for Lake House. This development positions the company to better navigate the challenges of the digital age.
Leadership and Vision
Lake House Chairman, Prof. Harendra Kariyawasam, emphasized the importance of digital transformation for the future of the company. At the opening ceremony of the new Digital Media Studio, he highlighted the changing landscape of media consumption and the necessity for Lake House to adapt and innovate.
Commitment to Digitalization
Prof. Kariyawasam reiterated the company’s commitment to digitalization, noting that this initiative is a strategic investment for the future. He expressed satisfaction with the progress made on several promises to employees and outlined the steps the senior management is taking to ensure the company’s readiness for future challenges.
Increasing Internet Penetration
Director Legal and Administration, Attorney-at-Law Janaka Ranatunga, noted the significant growth in internet usage in Sri Lanka over the past five years, with 40 percent of the population now online. This trend underscores the importance of Lake House’s digital initiatives.
Expanding Online Reach
Lake House’s online platforms currently attract over 15 million viewers per month, a number that is expected to grow. This success is attributed to the strategic guidance provided by former Lake House Chairman and current Secretary to the Ministry of Mass Media, Anusha Palpita.
The Digital Media Department at Lake House is not only keeping pace with the digital revolution but also leading it. Through strategic initiatives, consistent content delivery, and a strong online presence, the department ensures that Lake House remains a pioneer in the Sri Lankan media industry.